post-image-04

Snapchat could have $350 million revenue in 2016

Snapchat has not disclosed its official earnings for 2015, yet some credit reports placed the number at $50 million. Snapchat of Venice is informing financiers that it expects to generate $300-350 million in earnings this year. In this economic climate, this is seen as a great indication of a turnaround in the financial marketplace. A closer look at the business could disclose why investors are so keen on the company. It is evidently on the right track to make a considerable profit this year. Snapchat has 100 million everyday users who watch more than 7 billion video clips on a daily basis, the business states. Initially Snapchat offered costly advertising campaigns a year earlier, asking brand names for a minimum of $750,000 for one-day advertising. Today, marketers could pay in the area of $250,000 for a "Live Story" ad or $50,000 to take over a publisher's station on Snapchat Discover. Advertisers could also produce "Lenses," customized picture filters, and even spend more for them to appear before Snapchat customers. Snapchat has actually even hired an advertising and marketing executive from Facebook. According to reports, Snapchat had $100 million in earnings in the 4th quarter of 2015. If the $300-350 million number is appropriate, that would certainly place Snapchat's current appraisal of $16 billion at about 50 times profits.

Entertainment

What's Featured

Editor's Pick

Intact Insurance turns a profit despite Fort McMurray fire losses

Intact Insurance turns a profit despite Fort McMurray fire losses

The largest casualty and property insurer in Canada, Intact Insurance Corporation, has declared a profit in spite of the Fort McMurray fire losses. The second–quarter profit was greater than anticipated even as the corporation faced the effects of the devastating wildfire. The fire in Northern…

Twitter invest is SoundCloud

Twitter invest is SoundCloud

After two years of negotiations, SoundCloud and Twitter have finally become one. In 2014, Twitter began weighing the pros and cons of buying SoundCloud, but because of its financial situation and lack of licensing deals with record companies, Twitter quickly backed out. Since then, SoundCloud has…

Magic Leap buys NorthBit Security

Magic Leap buys NorthBit Security

Magic Leap Inc. is a company that has produced a “head mounted virtual retinal reality” devise that projects 3D images on a wearer’s own retina. Companies across the globe, such as retail merchants with online stores are anxious to see Magic Leap’s new product. In 2015, Magic…

Snowbirds hurting businesses in southern states

Snowbirds hurting businesses in southern states

It’s been four years that the loonie has been decreasing in value before the US dollar. Things do not really seem to be getting any better and may stay that way for some time. In fact, there is a trend that points towards a greater loss. Snowbirds who have been staying for 3 to 6 months in the…

Will India approve Apple stores?

Will India approve Apple stores?

Apple iPhones are very popular but Apple does not have a store, as incredible as this might sound. India is a fast-growing market where Apple wants to be represented by authentic retail stores. Up until now, customers in India could only buy Apple products from third-party resellers. In the last few…

Advertisement